New York, NY – Clinique, the #1 prestige beauty brand in the US*, looks to the future with a new Global Brand Ambassador, Melissa Barrera – the talented Mexican actress and singer and star of the upcoming film ‘In the Heights’. She is the first Global Ambassador from the Americas, and a proud Latina.
“As we look to the future, and the world begins to reopen, we are filled with a renewed feeling of positivity. Melissa is a talented, beautiful Latina that embodies this spirit of optimism. We are thrilled to bring her passion, energy, and point of view to life and celebrate her heritage that is such an important part of her identity,” states Michelle Freyre, Clinique Global General Manager
Melissa joins Emilia Clarke in this new role, and both women reflect the values of Clinique – as talented, bright, humanitarian women with bold, brave voices. Clinique will debut new creative featuring Melissa Barrera starting in Fall 2021.
*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Total Beauty Sales, 12 months ending April 2021